Trying to launch a concerted nonprofit video campaign can feel like tilting at windmills: you might have one moment of undivided attention from viewers before they're off to watch cats and Nigerian pygmy goats. Google wants to make the most of that time through its YouTube Campaigns initiative. The strategy brings on-video overlays and channel sections that show viewers both a progress meter for the campaign as well as a handy links to explore and share what they've found. If all goes well, charities and like-minded organizations get more donations and YouTube views, while we in the general public are reminded that there's more to life than K-pop videos. It certainly beats manning the phones for a celebrity fundraiser.