Ever since those bygone days of Metro, we've all been struggling to figure out precisely what to call the design language of Microsoft's OS offerings. When the question was put to MS's Will Tschumy, the user experience strategist told a crowd at Build that the company is calling Win 8 apps "Windows 8 Store Applications" -- not exactly as elegant as the aesthetic the company is implementing across its products.

Update: Looks like Microsoft didn't quite get it right yesterday. Redmond's actually calling them "Windows Store apps."