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GAME sells Steam vouchers in its UK stores, sees no dramatic tension in that whatsoever

Jamie Rigg , @jmerigg
11.30.12
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GAME is certainly up for trying new things after getting a second chance at life, and today it becomes the first store in the UK to offer Steam Wallet Codes for purchase. You can buy £5, £10, £20 or £50's worth, and until December 7th, you can get a 33 percent bump in trade-in value, should you put the credit towards codes. Customers can also browse the entire Steam catalog on tablets dotted around the shop floor. While the vouchers will obviously make good gifts this holiday, and also appeal to those who don't want Steam knowing their card details, we're not sure how smart a move this is. We imagine there are still a few keyboard-and-mouse gamers out there who don't use Steam, but once GAME shows them the light, will they ever set foot in a physical game store again?

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