The majority of Sharp's area on the CES show floor is taken up by its 2013 consumer AQUOS range, but hidden in dark corners are tech demos, concept panels, and ridiculously priced displays. One demonstration set is split into two sections, comparing the company's next-gen Quattron yellow sub-pixel technology with the current generation. Did the color's look great? For sure. Did it look like the current-gen Quattron had been made intentionally low quality? Definitely. The two-faced demo TV also had the glare-reducing Moth-Eye technology on board, as did a 70-inch UHDTV concept model which a Sharp rep called "just an exercise in engineering." It wasn't exactly gasp-inducing, but the anti-reflective tech was certainly working. Finally, hidden behind a curtain and crammed into a small pitch-black room (literally) were a bunch of Sharp's "Integrated Cognitive Creation" (ICC) 60-inch 4K LCDs. The hook of the ICC PURIOS is that it upscales 1080p to 4K, and will do so for only $25,000 - $30,000 when it launches in the US this summer. We couldn't really tell the difference between the HD and 4K pictures, but maybe we should've brought a microscope for a more thorough analysis.
Sharp's next-gen Quattro tech and Moth-Eye panels
Sharp 'Integrated Cognitive Creation' 60-inch 4K LCD