Notice Vogue in that live tile up there? That's because Nokia's toning down its focus on imaging innovation at this year's MWC (remember the PureView 808?) for a hyper-targeted take on the mid-range: the Lumia 720. Made for über-social types prone to late-night party shots, selfies and multimedia uploads, this 4.3-inch device builds on the polycarbonate unibody of its 920 elder, albeit in a much slimmer and smoother form factor. Measuring just 9mm in thickness and weighing 128 grams (4.5 ounces), the 720 also bears the distinction of being Nokia's most svelte Windows Phone 8 device to date. It also packs a dual-core 1GHz Snapdragon CPU (the same as the Lumia 520), 512MB RAM, 800 x 480 ClearBlack display, 2,000mAh battery, NFC and an option for wireless charging (enabled by a separate snap-on cover) into the trendiest design the company could create.
To push that trendsetting message forward, Nokia's imbued the 720 with a dual-camera setup that's ideal for the party circuit (e.g., low-light shots and self-portraits). Up front, there's a 1.3-megapixel camera with wide-angle lens and a 6.7-megapixel rear shooter with f/1.9 lens on back, specifically crafted by Carl Zeiss labs to take in more light. And as a further lure for the vainglorious types that may pick it up, the 720 will also ship with a new digital lens pre-loaded: Glam Me.
As the name implies, this proprietary filter allows users to edit their images (whiten teeth, oversaturate colors, widen eyes, etc.) before sharing on social networking sites. In addition to that proprietary camera software perk, Nokia's also tacked-on its full suite of Here apps (Drive, Transit and Maps), as well as Nokia Music -- all exclusives to the Lumia line.
Nokia fans keen on a US release will have to sit and wait this one out (or opt for the Lumia 520 on T-Mobile). At present, the Lumia 720's only set to launch in Asia (specifically China) and parts of Europe in five colors (cyan, black, yellow, red and glossy white) for €249 (about $330 USD) this Q2 2013. Head on past the break for the official PR.
Nokia Lumia 720 and Nokia Lumia 520 expand Nokia's Windows Phone 8 portfolio
The Nokia Lumia 720 delivers a high end camera performance at a mid-range price point. A large f/1.9 aperture and exclusive Carl Zeiss optics are designed to deliver bright, clear pictures day and night, while the HD-quality, wide-angle front-facing camera makes taking pictures with friends and video calling more enjoyable. The sleek and stylish smartphone comes with the latest high-end Nokia Lumia experiences, including Nokia Music, the HERE location suite, and the option to add wireless charging with a snap-on wireless charging cover.
The Nokia Lumia 720 comes in five colors, with an estimated starting price of EUR 249 before taxes and subsidies. Rollout is planned to start in Hong Kong, Vietnam and Singapore in Q1 2013, before continuing into broader markets in Q2, including China as well as key markets in Europe, Asia, Africa and India.
The Nokia Lumia 520 is Nokia's most affordable Windows Phone 8 smartphone, delivering experiences normally only found in high-end smartphones, such as the same digital camera lenses found on the flagship Nokia Lumia 920, Nokia Music for free music out of the box and even offline, and the HERE location suite. A four inch super sensitive touchscreen makes for a more responsive and immersive content experience than can usually be found at this price.
The Nokia Lumia 520 comes in five colors, with an estimated starting price of EUR 139, before taxes and subsidies. Roll-out is planned to begin in Q1 2013 in Hong Kong and Vietnam, before expanding broadly in Q2 to markets in Europe, Asia – including China and India – Latin America and Africa. The Nokia Lumia 520 is also planned to roll out in the United States with T-Mobile.
Nokia also announced that following the launch of the Nokia Lumia 920T by China Mobile last year, the world's biggest mobile operator would bring the Nokia Lumia 720 and the Nokia Lumia 520 to China. Further details on exact availability will be announced in due course.
Nokia's official blog, Nokia Conversations, has additional information on the Nokia Lumia 720 and the Nokia Lumia 520.