Google Play gift cards available in the UK starting today, Tesco and Morrisons confirmed as retail partners

Google launched gift cards for its US Play store just over six months ago, now they are arriving in the UK. From today (that's Wednesday if you are reading in the UK), you'll be able to pick them up in the same denominations as the US versions -- £10, £25 and £50. The confirmed retail outlets for the cards so far are Tesco and Morrisons supermarkets, but we'd be surprised if that list didn't grow quite soon. As for online retailers, no mention at this time, but we've asked for confirmation as and when that happens. From launch, there will be no restrictions on what type of content you can redeem them against, with books, movies, music, magazines and -- of course -- apps all eligible. Possibly good timing too, if your new hardware has left you feeling a little light.

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Google Play gift cards now available in the UK

We're pleased to announce that Google Play gift cards will be available in the UK from today [Wednesday, March 6 2013].

Gift cards make it even easier to buy apps, games, books, movies, music and magazines from Google Play, Google's one-stop-shop for all your digital entertainment needs.

Over the coming weeks, gift cards will go on sale in all UK branches of Tesco and Morrisons.

The gift cards will be available in denominations of £10, £25 and £50, and can be redeemed against digital contntent purchases on Google Play, including music, magazines, books, movies and apps.

With Google Play, you can buy books, apps, games and music, and rent or buy movies, on the device of your choice – be it a computer, Android phone or tablet. All of this entertainment is available across multiple devices – buy a book on the web, for example, and it's instantly available on your phone or tablet.

Consumers can access, purchase or rent this digital content in a variety of ways:

On Android devices: Android phone and tablet users can click on the Google Play store app to shop for books, movies, apps, games, magazines, devices and music. All content can be "pinned" to the device for offline use without a data connection;
On the web: Users of Chromebooks, PCs, Macs and all other computers can access their digital content online through the web version of Google Play (play.google.com).

And now users can pay via Google Wallet or by redeeming a Google Play gift card.

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Google Play gift cards available in the UK starting today, Tesco and Morrisons confirmed as retail partners