Gyft opens up to developers, offers signup page for APIs

Gyft, the mobile platform that lets users buy, send and store virtual gift cards, is now giving developers a crack at its APIs. Launched late last year on Android and iOS, the service currently counts its retail partnerships in the hundreds and is looking to extend its reach to other applications, websites and, most importantly, the realm of mobile gaming. Gyft CEO Vinny Lingham, hopes mobile game devs will embrace the platform as a means of facilitating in-app purchases -- a move that would help to eliminate external charges from other billing services. Already, devs are lining up to use Gyft's APIs, with the first integration live on Yappem, a B2B social network, and "about 10 more" planned to go live next month.