See where an appropriate amount of public pressure will get you? As promised, Rogers' long-due rational unlocking policy is in full effect. You can now pay $50 to have Rogers unlock a device bought on contract if it's either fully paid off or has been on the network for 90 days, making it easier to take your phone on a vacation -- or to a rival carrier, if you also pony up any relevant cancellation fees. Likewise, you won't have to make a phone call now that retail staff have resources to unlock devices in-store. We can't say that the gesture delivers more freedom than buying already unlocked hardware like the Nexus 4, but those lured into a contract by a sweet deal on an iPhone 5 or HTC One won't have to feel completely fenced in for the whole three years.