Zinio magazine app heads to Windows Phone 8 as a Lumia exclusive

Zinio's magazine app for tablets and smartphones has already found its way onto quite a few platforms (even some now-defunct ones), and it looks like it'll soon be heading to yet another -- at least partially. The company announced today that its Windows Phone 8 app will be available in the coming weeks, although you'll need a Nokia Lumia phone to use it. Yes, this is yet another exclusive deal for a popular app, but if past history is any indication you can likely expect it to hit other devices sometime after the initial rollout. As TechCrunch notes, Zinio is also using its venture onto Windows Phone to branch out a bit from its traditional focus, with the the new app able to pull content from multiple sources into a reading list -- as opposed to simply letting you jump from one magazine to the next. You'll also expectedly get WP8 live tile support, as well as what Zinio describes as "improved text mode support" to make reading on a smartphone-sized screen a bit easier.

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Zinio Announces Exclusive Nokia Lumia Windows Phone 8 Application

NEW YORK, March 28, 2013 -- Zinio today announced a strategic partnership with Nokia to launch the world's largest digital newsstand exclusively to Nokia Lumia smartphone customers.

The Zinio Windows Phone 8 app debuts a new look and feel that has been optimized specifically for the smartphone experience, supporting and promoting the unique and intuitive features inherent in the Windows Phone 8 platform and on Lumia devices. The partnership will also deliver special magazine promotions to Nokia Lumia customers providing them with the next generation digital magazine reading experience.

The announcement, released today at the Association of Magazine Media's Swipe 2.0 conference in New York, marks a further expansion of Zinio's reach and coverage, following its Windows 8 launch across tablets, notebooks and desktops in late 2012.

"We're delighted to bring Zinio's leading app experience to Nokia Lumia smartphones with Windows Phone 8," said Bryan Biniak, VP for Global Partner & App Development at Nokia. "Our ClearBlack phone displays are packed full of technology that delivers an enhanced viewing and reading experience in all conditions, be that at home or out and about on a sunny day."

Zinio's new app provides the leading digital magazine experience to the Nokia Lumia range.

Michelle Bottomley, President of Zinio, states, "Nokia Lumia smartphones with Windows Phone 8 were the perfect platform for Zinio to bring the future of digital magazine reading for discerning digital readers. We've rethought every portion of our smartphone reading experience to be as intuitive as possible, allowing digital readers to fully immerse themselves in the magazine content that connects them with their diverse interests."

Zinio's Windows Phone 8 app will be exclusive to Nokia Lumia customers at launch and is designed to provide an engaging reading experience that encourages the discovery of new and relevant content. New features include:

• Reading List – a seamless, up to the minute stream of select articles from trending magazines and full issues from user libraries, available offline and online
• Background downloading – Reading Lists update automatically while on wireless, fetching new articles and magazines.
• Personalization features – new preference picker allows users to define the article stream in their Reading List by area of interest
• Windows Phone 8 live tile support, bookmarks, pinning, and more
• Improved text mode support for easy reading on smartphone screens

Zinio fans will still enjoy all of the core benefits and features Zinio has always offered including seamless reading, cross-platform access, and the ability to purchase content as single issues, subscriptions and back issues.

About Zinio

Zinio delivers the ultimate magazine experience for digital readers – from news, politics, technology, art, style, travel and more. Connect with the stories that shape history, the in-depth analysis and coverage you trust, from the magazines that matter to you. Zinio's products include the world's largest newsstand and top-rated applications for iPad, iPhone, Android, PCs and Windows 8. Zinio's catalog includes titles from Hearst, Conde Nast, Future, IPC, Bonnier, Wenner Media, Dennis, Mondadori, and thousands of other magazine brands worldwide in more than 50 languages. The company was born in 2001 in San Francisco and has offices in New York, London and Barcelona.

About Nokia

Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia's technological and design innovations have made its brand one of the most recognized in the world. For more information, visit http://www.nokia.com/about-nokia.