OrigAudio Beets headphones redefine KIRF Keepin' It Real Fibrous video

We've seen plenty of Beats-focused KIRFs in our time, some better than others. Few, however, play quite so directly on the name as OrigAudio's Beets. For $25, adopters get a set of headphones that bear little direct resemblance to Dr. Dre's audio gear of choice, but are no doubt bound to impress friends -- at least, up until they see a root vegetable logo instead of a lower-case B. Thankfully, there's more to it than just amusing and confusing peers. Every purchase will lead to a donation of canned beets (what else?) to the Second Harvest Food Bank of Orange County. For us, that's reason enough to hope that Beats doesn't put the kibosh on OrigAudio's effort. Besides, we could use some accompaniment for our BeetBox.