BLU Products to use stock Android from now on, ships Vivo 43 in new colors

BLU Products most often draws attention by launching a smorgasbord of new phones. Today, the company is more interested in rethinking the devices it already has. Starting with a just-launched Android 4.1 Jelly Bean update for the Vivo 4.3, the company is moving to stock Android for every new device and firmware upgrade in the hopes of improving battery life and streamlining the interface -- a distinct break from the growing trend toward hyper-customized experiences. Whether or not vanilla Android is your bag, the Vivo 4.3 is also receiving a minor hardware update through new colors. Pink, yellow and white variants of the dual SIM phone are now shipping from Amazon and other retailers for $229 each. Although we'd most like to see a full-fledged sequel to the older phone, we can't object too much to a spring tune-up.

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BLU Products Releases New Colors, as well as Android Jelly Bean Upgrade for BLU Vivo 4.3 Smartphone Device

MIAMI, April 15, 2013 /PRNewswire/ -- BLU Products, one of the fastest growing mobile phone manufacturers in the world, announced today improvements to its best-selling BLU Vivo 4.3 smartphone device including the availability of three new fashionable colors: Energy Neon Yellow, Pearl White, and Glimmer Pink, in addition to its Android™ 4.1 Jelly Bean firmware update. This update optimizes the user experience with faster performance, improved search capabilities, increased touch responsiveness, and additional intelligence features to help organize and streamline information with actionable notifications. Furthermore, BLU Products has replaced the previous BLU launcher and has decided to go with stock Android software on all new products and firmware updates. The new firmware results in enhanced battery life, and further improves the interface, so users can enjoy a cleaner, more beautiful look on the Vivo 4.3's incredibly vivid Super AMOLED Plus display.

"We are committed to providing our customers stunning fashionable design and flagship performance," said Samuel Ohev-Zion, CEO of BLU Products. "With these exciting and stylish new colors, our customers can stand out from the ordinary devices available in the market today, and they can also be sure that we are keeping our promise by regularly providing latest software updates on all our Android devices."

All three colors, in addition to the traditional black color, are now available and shipping to several US Online Retailers such as Amazon.com. For users who previously purchased a Vivo 4.3 device they are encouraged to call BLU Customer Service at 1-877-602-8762 for more information on how to update their device.

Key Android 4.1 Jelly Bean features and benefits include:

Google Now™: Perfect for on-the-go BLU Vivo 4.3 users looking for an easy way to organize their busy schedules, Google Now personalizes information based on a user's location, time of day, history, and calendar events. Google Now shows restaurants in the area, how much traffic to expect before the morning commute, when the next train is coming, the score of a current game, a flight status, and more.

Richer notifications: BLU Vivo 4.3 users will never miss a beat due to a richer notification experience. They can now receive action notifications directly within the notifications area as well as expand and collapse notifications to display more or less detail.

Improved search: Finding online content has never been easier with text or voice searches, which are now presented in a visually rich way. Google Search can be opened directly from the locked screen by swiping up and users have the option to simply say "Google" to activate Voice Search within the Google Search screen.

Optimized voice recognition and boosted predictive typing: To complement speech-enabled online searches, Jelly Bean introduces impressive text-to-speech capabilities and an embedded speech recognizer that enables Voice Typing without an Internet connection. For those who prefer typing, an all-new keyboard lets them glide over letters to type a word while it dynamically predicts text.

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BLU Products to use stock Android from now on, gives Vivo 4.3 new colors and Jelly Bean