Google and Duke Energy start program to let firms buy renewable energy

When a company wants a green data center, it often has to build its own energy sources. Google knows that's sometimes not practical, even for a company its size. To that end, it's partnering with Duke Energy on a proposed business model that would let companies explicitly purchase renewable electricity: companies could demand eco-friendly power sources, whether or not they're the most cost-efficient. The Duke approach goes to a state commission for approval within 90 days, and it might let Google expand a Lenoir, North Carolina data center (above) with a clearer conscience and minimal costs. The real challenge may be getting other utilities to follow in Duke's footsteps -- even if there are no legal hurdles, local power providers still have to implement clean energy on a large enough scale. If they do, however, environmental responsibility may be within reach to those businesses more interested in building server farms than solar farms.

Game on! Razer to honor fake 90 percent off coupon