Satellite-based streaming is a successful enough enterprise for the time being, but even the most naive of executives must know that the momentum isn't sure to last. In-car LTE and cheap web-based solutions provide access to millions of tracks on demand, making other options less relevant. Doom and gloom aside, there's still an opportunity to remain afloat, and Sirius XM's new CEO, Jim Meyer, has a plan to diversify his company's portfolio of products.
The music would continue to flow, but OnStar-like options would become available as well, according to a Reuters interview with Meyer. Other services, such as weather, realtime gas prices, roadside assistance and stolen car tracking could be implemented with the company's existing satellite infrastructure, and might be offered on a subscription basis down the line. "This is going to take a while," according to the new chief executive, who said that the new products might be implemented in certain 2017 and 2018 vehicles, but likely not sooner. Sadly, he's not talking details just yet, but there may be more to share before the end of next year.