The concept of a movie launching online alongside its theatrical debut isn't new; we've seen a few (usually independent) movies reach iTunes that way, for example. Streaming service arrivals are still rare, however, and Vimeo On Demand just boosted its street cred with plans to carry Some Girl(s) on June 28th, the same day that the movie gets a wider theatrical release. Vimeo will be the exclusive online home of the Adam Brody and Kristen Bell picture, and production house Leeden Media takes a populist bent in explaining why: as with Bell's return to Veronica Mars, it wants to cut out the usual in-between distributors. We're sure that Vimeo's tinier-than-usual 10 percent revenue cut and relatively uncrowded marketplace play a part, too. There's no guarantee that other notable movies will follow suit, but it's an important coup for an online service that's not even two months old.