Notice some fresh spring in Boingo's step? It's probably the new iTunes integration, bringing streamlined subscription billing to the company's Wi-Finder app. Free WiFi is always our first pick, followed by LTE, then 3G, EDGE, GPRS, a short-term WiFi pass, and then, far down at the bottom of the list, a monthly subscription from Boingo. But hey, someone must be keeping the lights on -- there are now a whopping 600,000 compatible hotspots worldwide. And if you're one of those aforementioned subscribers, there's a convenient new option for handing over your cash. Beginning today, iOS users can have the $7.99 monthly tariff billed directly to their iTunes accounts, joining up with a single tap. The new offering will presumably cover multiple mobile devices, but it's unlikely to get your laptop online -- you'll need to splurge for a much costlier plan for that. iPhone, iPad and iPod touch users can download the updated app today.
BOINGO LAUNCHES iTUNES PAYMENTS FOR WI-FI SUBSCRIPTIONS
New Wi-Finder App Enables In-App Sign-Up Using iTunes Account; Simplifies iOS Sign-Up and Wi-Fi Access at More Than 600,000 Hotspots
LONDON – 7th May 2013 – Boingo Wireless (NASDAQ: WIFI), the leading DAS and Wi-Fi provider that serves consumers, carriers and advertisers worldwide, today announced that iOS users can now use their iTunes account to purchase a Boingo subscription, making it easier than ever to enjoy Wi-Fi access at more than 600,000 hotspots worldwide.
The latest version of Boingo's award-winning Wi-Finder app for iOS – now available on the iTunes App Store – links directly to a customer's iTunes account, streamlining subscription sign-up and monthly billing by using existing iTunes credentials and billing information. Users can activate the new plan on multiple iOS devices, allowing customers to quickly connect all of their favorite iOS devices to unlimited Boingo Wi-Fi without entering account information.
"Signing up for a Boingo subscription just became as easy as typing in your iTunes password," said Dawn Callahan, senior vice president of marketing and sales for Boingo Wireless. "iOS device owners already use their iTunes account to buy apps, music and other products on their phone or tablet; we're adding that level of simplicity to the process of buying Wi-Fi." The new iTunes-based plan is $7.99 per month.
In addition to enabling seamless login at hundreds of thousands of hotspots around the world, the app also includes an easy-to-use VPN service that protects user data free of charge.
The Boingo Wi-Finder app is available for all leading platforms, including Android, Windows and Macintosh. Boingo's Wi-Finder app received the 2012 About.com Reader's Choice Award for "Best Travel" app, and the company is a three-time winner of the award for "Best Wi-Fi Service" from Global Traveler magazine.
About Boingo Wireless
Boingo Wireless, Inc. (NASDAQ: WIFI) helps the world stay connected. Our vast footprint of small cell networks covers more than a million DAS and Wi-Fi locations and reaches more than 1 billion consumers annually – in places as varied as airports, stadiums, shopping malls, restaurants, universities, and military bases. The Boingo platform is the only monetization engine of its kind, driving revenue through carrier offload, advertising, location-based data analytics, and consumer products like IPTV, high-speed broadband, and Wi-Fi. For more information about the Boingo story, visit www.boingo.com.