AT&T's U-verse gets new On Demand hub, promises simpler discovery for movies and TV shows

Considering it's not one of the company's key operations, it's safe to say AT&T's been successful in its efforts to build out U-verse. Now, in an effort to make life on the couch a little less complicated for subscribers, the Rethink Possible network is introducing an all-new On Demand storefront. With a focus on making content easier to discover, AT&T says the UI will make for an intuitive way to navigate the menus. Additionally, you'll find some novel search tools that should make it easier to find movies and TV shows. U-verse customers will now also see a "My" section, allowing them to quickly access rentals, queued up flicks and promos that AT&T may be offering. The newfangled U-Verse On Demand will be available in more than 45 markets starting today, with more being expected to join "on an ongoing basis throughout the year."

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U-verse Customers Get New, Convenient Features to Seach and Discover Movies and TV Shows

Dallas, Texas, May 16, 2013

The number of movies and TV shows available to watch is growing rapidly. To help you find what you're looking for AT&T* is launching a new, media-rich U-verse® On Demand storefront, designed to provide a more intuitive and convenient way to discover your favorite movies and TV shows.

The new U-verse On Demand storefront features:

A sleek new user interface with intuitive navigation.
Colorful poster art to find what you want faster.
New advanced search tools, allowing you to search for titles by cast, read bios and more.
My Videos, which lets you keep track of your current rentals in one place.
My Queue, so you can search for titles once and save in a list to watch later.
My Offers, which lets you easily access coupons for discounts and free offers.
More enhancements are already planned, including an advanced recommendation engine to help customers find the content they want to watch. You can view a video demo of the On Demand storefront here.

"Customers have access to thousands of titles today, and our new On Demand storefront will help them quickly discover the best movies and titles," said Mel Coker, Chief Marketing Officer, AT&T Home Solutions. "We have a history of rolling out enhancements for U-verse customers to give them a better and differentiated TV experience. It's what U-verse has always been about, and we have even more in store for our customers."

Prior to launch, the new U-verse On Demand storefront was tested with customers in several markets and by AT&T's Usability & Design team in their Austin lab. The team tests new features and functionality with consumers and incorporates their feedback or suggestions before the feature is widely launched. Lab tests showed that the new storefront received high scores in ease of use, search effectiveness and overall customer satisfaction. Trials of the storefront in Austin and San Antonio also yielded increased On Demand usage

The storefront is available today in Austin, Bakersfield, Baton Rouge, Birmingham, Charleston, Charlotte, Cleveland, Columbia, Corpus Christi, Dallas, Dayton, Daytona Beach, Decatur, El Paso, Fayetteville, Fresno, Grand Rapids, Greensboro, Greenville, Houston, Jackson, Jacksonville, Kansas City, Knoxville, Lansing, Los Angeles, Louisville, Lubbock, Memphis, Miami, Midland, Milwaukee, Mobile, Monterey, Nashville, Reno, San Antonio, San Diego, South Bend, Springfield, St. Louis, Topeka, Tulsa and Wallingford, and will be launching in more markets on an ongoing basis throughout the year.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.