This week many TV networks are putting on "upfront" where they lay out their content plans for the next year, and The CW President Mark Pedowitz announced it's bringing full TV episodes streaming to the Apple TV. The CW already has ad supported full episode streaming on several platforms including iOS and Android, Windows 8 and it launched last month on the Xbox 360 (pictured above). Pedowitz indicated the network is working to reach more viewers on more platforms, so Apple TV is probably not the last. In a note to MacRumors The CW confirmed it will mirror the experience on other platforms, with episodes available the day after they air, no cable TV authentication required and supported by advertisements. Les Moonves is president of CBS (which is a part owner of The CW, along with Warner Bros.) and previously remarked on turning down participation in an Apple subscription service funded by advertising revenue. Of course, CBS now does full episode streaming on mobile iOS devices, so we'll see if this a sign of more changes on the way, although with no release date we don't know how long we'll have to wait.