Twitter partners with NBA to highlight ingame replays, Blake Griffin posterizations

In all honesty, Blake Griffin himself could start a social network that served no purpose outside of featuring his dizzying (and disgusting, if you will) array of dunks, and it'd probably go over quite well. Instead, he -- along with other superstars in the National Basketball Association -- will soon see replays of in-game highlights making waves across Twitter in more official fashion. Hot on the heels of a deal between ESPN and Twitter comes this: a partnership between the NBA and the aforesaid social network that'll get video highlights to the world while the game is still ongoing.

#NBARapidReplay will be the hashtag to watch for as the playoffs progress, and as you'd expect, short advertisements will appear alongside those clips. Twitter's foray into the television universe is hardly a new one, but it's becoming ever more obvious that the company is following the ad dollars into the homes of everyday viewers. Up next? A deal to tweet highlights from the 2014 Masters golf tournament... but only in extremely soft spoken, lowercase, predominantly pompous characters.