STUB  Eyeson with LG's 5inch flexible display at SID

You can't blame us for rushing to see LG's flexible OLED HD panel here at SID. First announced earlier this week, the 5-inch display sports a plastic construction, which allows it to be both bendable and unbreakable. Most alluring of all, though, is LG's intimation that the screen tech will debut in a smartphone by the end of this year. Before we get lost in thoughts about a tricked-out Optimus G, let's take a look at this early prototype.

The panel is made of plastic substrates, which are both more flexible and cheaper to manufacture than their glass counterparts. In fact, cost-effectiveness seems to be the chief objective overall. Clumsy consumers will benefit as well -- in a smartphone, the glass above the screen could break, but the OLED panel would stay in tact, resulting in lower repair costs. At the company's booth, a demo area let attendees take a hammer to the standalone display and twist it every which way -- sure enough, it withstood these torture tests. In our hands, the 5-inch screen was lightweight and responsive to twists and bends; it felt like a thick film strip.

An LG rep told us the panel could sport a bigger or smaller size when it debuts in a smartphone later this year. And though the prototype on display here today was labeled merely as "HD," we're sure that resolution could be adjusted as well. For now, get an early look in our video after the break.

LG 5-inch flexible plastic OLED display hands-on

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Zach Honig contributed to this report.

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Hands-on with LG's 5-inch flexible plastic OLED display at SID (video)