SMI, others to use Champions League final as eyetracking experiment

It may be the most watched sporting event, but SMI's more interested in how we watch the Champions League final than the game itself. The eye-tracking firm, in participation with the KMRC and University of Tübingen, will observe how 61 fans watch the Dortmund/Bayern tussle using its RED-m cameras. The project aims to discover if supporters of rival clubs perceive matches differently and, by tracking their eye movement, learn how those perceptions are formed. Of course, given our violently hysterical reactions when Didier Drogba sunk the winning penalty in last year's game, the researchers might have difficulty keeping the participants still enough to monitor.