Lenovo's 47inch S820 launches in China, joins the league of madeforwomen phones

Following the likes of the Oppo Ulike 2 and the MeituKiss, Lenovo's decided to join the fun with yet another phone targeted at Chinese female users. Dubbed the S820, this Android 4.2 device appears to be prettier -- with a hint of HTC's One X on both sides -- yet also more gender neutral than the older S720, but Lenovo's marketing team has been working hard to emphasize the phone's vivid redness, soft curves and velvet finish to back its case. Even the launch event yesterday featured bikini-clad models holding the new product, though that might have backfired a little.

Unlike the two aforementioned devices from the competition, the S820 only comes with a 2-megapixel front-facing camera instead of a 5- or 8-megapixel version, but it does have a 13-megapixel imager on the back. You'll also find a 4.7-inch, 720p gapless IPS display on top of a 1.2GHz quad-core MT6589 SoC with 1GB RAM and 4GB internal storage. Removing the flexible back cover reveals a removable 2,000mAh battery, dual SIM slots (WCDMA 2100 and GSM 900/1800/1900) and microSD expansion of up to 32GB. Not bad for ¥1,999 or about $330, and it's already available for pre-order from now until June 2nd. For now, you can check out a hands-on video of the S820 after the break, courtesy of a Dongguan-based trading company.

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Lenovo S820

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Alternatively, there's the slightly larger 5.3-inch S920 that's been retailing for ¥2,199 or about $360 since early April (which somehow slipped under our radar), and the specs are almost identical to the S820 except for the lower main camera resolution of 8 megapixels. But hey, maybe that lower photosite density means the camera works better in the dark.

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Lenovo's dual-SIM S820 unveiled, joins the Chinese league of feminine phones