That little ol' company down in Mountain View is cooking up a new HTML5 design tool, according to a recent blog post by the Goog's advertising arm, DoubleClick. Simply dubbed Google Web Designer, it's ostensibly designed for creative professionals to create "engaging web content" and is integrated with DoubleClick Studio and AdMob right out of the gate. Its advertising roots aside however, it looks like anyone with the proper knowhow could use it to create a web page, similar to the much-neglected Google Sites. Of course, we won't know much more about the tool until it launches, which is said to be "in the coming months."