LG brings Ubitus' GameNow cloud gaming to Smart TVs in beta

LG is more serious about TV gaming than many of its rivals, and it's proving that today by rolling out Ubitus' GameNow service to Smart TVs in the US. The cloud gaming portal streams a mix of mostly console-grade titles, such as Devil May Cry 4 and Dead Rising 2; it also includes free trials and support for a handful of gamepads. A free beta is available now, and the two companies are shooting for a full-fledged launch sometime in the "near future." While it's unlikely that GameNow will replace a PS4 or Xbox One for truly demanding players, we'll take the wider game library any day.

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LG and Ubitus Unleash Console-Quality Gaming Experience in Latest Smart TVs at E3

Live Demonstration at Ubitus Booth 217 of E3 2013 at Los Angeles Convention Center from June 11-13

LOS ANGELES, June 10, 2013 /PRNewswire/ -- LG Electronics (LG) and Ubitus Inc., a worldwide technology leader in cloud gaming solutions, today announced at E3 that GameNow™ cloud gaming service will be available in the latest lineup of LG Smart TVs. Customer who purchase a new LG Smart TV model in the United States can start enjoying rich library of AAA and massively multiplayer online (MMO) titles right away.

GameNow turns LG Smart TV into a powerful game console, bringing consumers the video gaming experience previously unavailable on home TV units before. Without the hassle of loading discs, time-consuming downloads and long installation times, consumers can now play console-quality video games on demand, including blockbuster titles such as Street Fighter X Tekken and Batman: Arkham City that usually require high-end hardware to play.

"LG is constantly striving to bring consumers the best home entertainment experience possible directly through LG Smart TVs," said Richard Choi, senior vice president of the Smart Business Center at LG Electronics. "By utilizing GameNow gaming technology powered by Ubitus in our latest Smart TV lineup, our customers can enjoy blockbuster video games on demand without purchasing a dedicated gaming console."

"We are thrilled to team up with LG to make cloud gaming an integral part of the new consumer TV experience," said Wesley Kuo, CEO of Ubitus. "We believe consumers will be amazed at how effortless it is to enjoy console-quality games directly and instantly on their LG Smart TVs. Select, click and ready to play, just like the way they've been enjoying video-on-demand services."

A free beta trial of the GameNow service for high-end LG Smart TVs is now available at LG Smart World. The full GameNow service for the entire 2013 LG Smart TV lineup will be launched in the near future. For more information, please visit www.lg.com/us/smart-tvs and www.ugamenow.com.