Microsoft and Best Buy partner to create 'storewithinastore'

While Microsoft has long had its own retail chain, the success of those string of retail outlets has been occasionally debated -- just like the dancing moves of its employees. Still, the company has continually pledged to continue their roll-out and, today, that effort got a major boost. Microsoft and Best Buy are partnering to launch over 600 instances of a "store-within-a-store," 1,500 to 2,200 square-foot installations within BBY's big boxes that will host Microsoft specialists to "create a superior customer experience at scale." The first stores open today in some markets, with the rest opening by September. This includes 500 through the US and a further 105 in Canada (some in Best Buy, some in Future Shop). Can the Geek Squad cadets buck up and handle these new responsibilities? Stay tuned to find out.

Public Access