PSA You can now use your Amazon account to log into LOVEFiLM

You might be able to knock one password off your list, as you now have the option to log in to your Lovefilm account using Amazon credentials. The changeover is part of the online retail giant's recently announced Login With Amazon initiative, intended to let you use a universal ID for its other websites or those of third party developers. To switch, you'll need to follow the link at the source and enter both your Lovefilm and Amazon details, and may need to re-enter payment info as well. The company promised that your private data will remain "completely safe," and said that any rental lists, bookmarks, viewing history and watchlists will stay put. On the off-chance you're on Lovefilm but don't have an Amazon account, the company wouldn't be adverse to your creating one at the same time, in case you fancy physical disc media to go along with the streaming variety. That's not the only change Lovefilm users may notice however, as the service has rolled out versions of its next generation streaming app -- first seen on the PS3 -- for the Xbox 360 as well as Sony Bravia TVs, Blu-ray players and home theater systems.

PSA You can now use your Amazon account to log into Lovefilm

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AMAZON'S LOVEFiLM LAUNCHES ENHANCED STREAMING APPLICATION ON XBOX 360
By Astrid Beretta on Friday June 21, 2013
LOVEFiLM, an Amazon company, today announced the arrival of its new and improved LOVEFiLM Instant streaming application on the Xbox 360, marking the latest development in the ongoing rollout of the next generation app.

Features which will be made available on the games console – which has sold over 76 million units worldwide – as a result of the launch include an improved search function and recommendation engine, optimised user interface, and the addition of the popular Watchlist feature.

Revisiting content is also made simple with a homepage display that keeps track of what is currently being viewed and the last location reached in that video – making it easier to resume viewing from the same spot on any LOVEFiLM device.

The enhanced LOVEFiLM Instant streaming application for Xbox 360 is available to download on Xbox Live from today, and will soon be made available on all LOVEFiLM-enabled devices.

AMAZON'S LOVEFiLM ANNOUNCES IMPROVED STREAMING APPLICATION FOR SONY HOME ENTERTAINMENT PRODUCTS
By Astrid Beretta on Monday June 24, 2013
LOVEFiLM, an Amazon company, has today announced the new, updated LOVEFiLM Instant streaming application on Internet-connected BRAVIA TVs, Blu-Ray Players and Home Cinema Systems from Sony*.

Features available on the new look and feel BRAVIA app include the popular Watchlist function, Smart-lists and easier navigation between content. Users are also able to sign-in with either LOVEFiLM or Amazon credentials.

New Smart-lists include 'Recommendations', and 'Your TV Shows', allowing users to discover new content as well as revisit unfinished episodes more easily with a simple stop and resume function. TV Series roll-ups ensure that customers can move between seasons and episodes of their favourite TV shows with all episodes listed in one page along with a watched status.

The announcement comes as part of LOVEFiLM's next generation app rollout and the enhanced BRAVIA app is available to download from today.

*This includes products from the FY10 range onwards

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PSA: You can now use your Amazon account to log into Lovefilm