We've come to know Square for its efforts in making it easier for small -- and not so small -- businesses to get paid in real life with card readers, iPad registers and apps, but its latest project is trying to help them sell online as well. Square Market has just opened up, and features storefronts from a number of retailers selling good and services online. Of course, in 2013 launching a website isn't that difficult and others like Etsy and eBay have been in this segment for a long time, so what does Square have to offer? According to the company, anyone can open up a store for free complete with photos and a business profile. There's no charge for item listings either, however a 2.75 percent fee is collected on each sale. It's too early to tell if the simple approach will cut into its competitor's market share, but for merchants already using its physical products (or thinking about it) it may provide an easy portal to customers worldwide as well as local.
From local to global in a flip of a switch: Square market. https://t.co/Ph7B3ctrDr- Jack Dorsey (@jack) June 26, 2013
Local businesses can now sell online with Square Market
SAN FRANCISCO – June 26, 2013 – Today Square, the company making commerce easy for everyone, introduced Square Market, an online marketplace for businesses to sell everything from handmade jewelry, housewares and merchandise, to yoga lessons and beauty services. Square Market provides local businesses across the U.S. the ability to sell their products throughout the country to anyone, anywhere.
Square has enabled millions of businesses to use the Square Reader and free Square Register app on their mobile device to process payments, run, and grow their business. Now sellers can reach more customers and sell more goods by setting up in the Square Market.
"We're focused on making easy-to-use tools for merchants that create an incredible experience for their customers - no matter where they are. Creating an online marketplace is our next step in making commerce easy for everyone," said Ajit Varma Square's Director of Discovery. "Square Market makes local businesses accessible to customers down the block and across the country."
Sellers no longer need to waste money on expensive website development, complicated fees, or complex inventory management. Square Market enables anyone to open a store for free with items, photos, and a profile for their business. Sellers can post items directly to Twitter for their followers to discover and share. Square offers one low fee of 2.75% per item sold and there is no charge to list items.
Many Square businesses are already selling their items in the Square Market.
Standard & Strange, American-made men's apparel, began using Square for pop-ups and trunk shows before opening an Oakland-based retail shop in 2012. "We're small and it would have been really tough to make a go at eCommerce on our own," said owner Neil Berrett. "Running an online store is like having a whole other business. Square makes it easy with a simple solution, and we are featured along with other great brands."
Indie electronic band The Limousines sells their albums to fans across the country on Square Market. "In a world where retail space is getting harder to come by, we've got a gorgeous, user-friendly storefront that's open 24 hours. The backend couldn't be more intuitive and the money from sales automatically goes straight to our bank account," Eric Victorino of the Limousines said. "Being in a band is an unpredictable adventure, but selling our music should be cut and dry - it is, thanks to Square."
Square is making sophisticated, big-business tools simple, easy to use, and available to anyone. Visit www.squareup.com/market to create a store in the Square Market to start selling online today.