PlayStation through the years Mark Cerny on the PS4's roots and the brand's evolution video

The genesis story: the long-lead up to every console's launch usually leaves one in its wake. Typically, we get some sanitized version, appropriately molded by corporate PR and fed to the public with the crust cut off. But when you're Mark Cerny, lead PlayStation 4 architect, and you've literally grown up with the games industry and the PlayStation brand itself, the tale you get to tell tends to be more truthful, mesmerizing, and chock full of the hard knocks that make success stories so great. And that's just what Cerny delivered at Gamelab in Barcelona this week, recounting the whirlwind career that led him to have the heaviest hand in shaping Sony's next-gen platform.

Not familiar with the man's esteemed background? Then sample this bit of historical trivia: Cerny was the youngest Atari employee at age 17 (!). How's that for inspiring? Oh, and what's more, Cerny even fesses up to the egotistical attitude that flattened Sony's PlayStation 3 launch (spoiler alert: it has to do with crushing third-party devs). There's much, much more insider-y goodness packed into the 45 minute-plus video after the break. Go on, now. Watch it. You'll be better for it, we promise.