Intel may launch TV service under OnCue name

Intel has been open with its plans to introduce an internet-based TV service, but many of the details remain up in the air -- not the least of which is the name. However, GigaOM has done sleuthing that suggests the offering could be called OnCue. A reported shell company for Intel, Sest, has registered trademarks that include the OnCue title, a logo and a "TV has come to its senses" slogan. Simultaneously, an employee at the marketing agency OMD claims to have worked on the OnCue launch. Intel isn't commenting on the apparent discoveries, but we wouldn't count on the trademarks arriving in tandem with a product. When the company is taking a very cautious approach to entering the internet TV field, there's a chance that the names will be all we ever see.