Duracell Powermat and Starbucks Expand Wireless Charging in Silicon Valley Area
San Jose, Calif. July 26, 2013 - Duracell Powermat today announced theavailability of wireless charging in select Starbucks stores in the Silicon Valleyarea. The expansion of the wireless charging evaluation follows a successfultest of the wireless charging technology in select Starbucks stores in theBoston area.
"Duracell Powermat offers the cure for dead battery anxiety," said StassiAnastassov, President of Duracell at Procter & Gamble. "Look around anyStarbucks and you will see smartphones being placed on tables. Today thesephones are losing power as they sit there – but once a table is equipped withPowermat technology, simply placing a phone on the table will recharge it.""We know that our customers use our cafés in a number of ways beyondbuying coffee. For some, it's their home office, for others it's their place toget away and have some time to themselves. More and more customers areusing Starbucks as their home base and they are looking to recharge in anumber of ways," said Adam Brotman, chief digital officer, Starbucks CoffeeCompany. "We have seen positive customer response to wireless chargingthrough our tests in Boston, and are pleased to now extend this experiencefor our customers in the Silicon Valley area."
Wireless charging at Starbucks will comply with the Power Matters Alliance(PMA) standard - the fastest growing standard and ecosystem for wirelesspower - so that any PMA-certified device will charge simply by being placedon the tabletop. Several companies, including Duracell Powermat, offerPMA-certified smartphone cases and portable batteries, and AT&T recentlyannounced that many of its smartphones will ship with PMA wireless chargingtechnology next year. Blackberry, HTC, LG, Samsung, ZTE and othersmartphone makers have also signed on to the PMA.
"Wireless charging technology is becoming mainstream and people arebeginning to expect that just like WiFi, they'll be able to charge up in thoseplaces that they ordinarily visit throughout their day. There are no betterpartners for us to be working with to make wireless charging ubiquitousthan AT&T, Starbucks and Procter & Gamble," said Ran Poliakine, CEO ofPowermat Technologies
To view where wireless charging can be found please visit