Ah, the wonderful world of wireless carriers. You can almost guarantee that if one makes a move, the others will soon follow. We're still hoping that AT&T and Verizon will succumb to peer pressure and resume offering unlimited data plans, but until that day comes, you can look forward to lots of fine tuning of their tiered share plans. The latest move comes from Verizon, which has introduced its lowest cost offering yet: a 500MB shared plan that runs $40 per month. This rings in at $10 less than its 1GB shared data plan, but when combined with a single smartphone, you're looking at paying $80 per month for unlimited talk, text and 500MB of data that's subject to overage fees. Compare this to AT&T, which just announced a 300MB share plan that costs $70 once bundled with a smartphone. Either way, this presents a cheaper option for some, but it won't be fun keeping such a close eye on the meager data allotment.
Update: This article previously drew a comparison that was based on the price of a feature phone at Verizon, which costs $30 per month. We've updated the article to reflect Verizon's $40 monthly charge for smartphones.
*Verizon has acquired AOL, Engadget's parent company. However, Engadget maintains full editorial control, and Verizon will have to pry it from our cold, dead hands.