YouView's catch-up programming has remained mostly UK-centric so far, but TalkTalk is adding some diversity with a trio of World TV Boosts. The new Arabic TV, JSTV and kykNET TV packs give viewers a combined 16 channels of Afrikaans, Arabic and Japanese content. While the Boosts aren't cheap at a minimum £10 ($15) per month, they could be vital for ex-pats who want to keep up with news and shows from their home countries.
TalkTalk launches World TV Boosts
· TalkTalk extends its YouView TV offering to include Japanese, Arabic and Afrikaans content
5th August 2013 - TalkTalk has boosted its TV offering with the launch of a new suite of premium World TV Channels, designed to extend its pay TV offering to Japanese, Arabic and Afrikaans speaking audiences, provided by THEMA company.
The three new World TV Boosts available exclusively to TalkTalk TV customers from today are:
· The Arabic TV Boost offers customers access to a selection of 12 channels from major Arabic Networks including OSN, ART, and Al Jazeera. Customers can watch a variety of news, entertainment, youth programming, music, movies and more.
· The JSTV Boost includes JSTV and JSTV2, the only Japanese channels available in Europe. Channels cover all genres from entertainment, movies and news, to sports and kids.
· kykNET and kykNET Musiek are available exclusively from TalkTalk in the UK with the kykNET TV Boost which provides customers with a range of Afrikaans entertainment programmes.
TalkTalk is dedicated to providing its customers with local language content through a simple and great value, flexible service. The Boosts are available via the TalkTalk player on a monthly basis from as little as £10 a month.
TalkTalk has partnered with THEMA a company that aggregates foreign TV channels into TV bouquets targeted to diaspora communities. THEMA's other clients include major pay-TV platforms in Europe, Asia and North America.
Tristia Harrison of TalkTalk said: "We are delighted to offer more entertainment from a further three regions as part of the diverse range of content available on YouView from TalkTalk, and to bring these popular channels to Japanese, Afrikaans and Arabic speaking viewers across the UK."
François Thiellet, CEO of THEMA said: "We are very glad to make our channels available in a country where international communities thrive. There is no better partner than TalkTalk to reach our audience".
This follows the successful launch of other international content designed to provide its customers with local language channels, including the Star TV Boost, which offers great movies and entertainment from the UK's No 1 Asian network, the Asian Boost, offering the best of Bollywood entertainment, and the Eros Now Boost providing unlimited access to a range of blockbuster Indian movies.