Ikea's 2014 Catalog app lets you arrange virtual furniture in your living room with augmented reality video

In 2013, Ikea took the plunge into the wide world of augmented retail reality, when it released a companion app to go with its catalog -- to give Swedish furniture fans access to bonus digital content related to products shown on its pages. A new version of the app is now upon us, and with it comes new AR functionality. Namely, users can now see what certain pieces of furniture (or at least a digital version of said furniture) will look like in a given room. For the feature to work, users simply need to scan one of the 90 AR-enabled product pages with the app, and toss the catalog on the floor where they want to see the digital version of the product appear. Then, the app superimposes a 3D model of that bit of decor on your mobile device's screen, allowing users to assure their would-be furniture will maintain perfect feng shui without, you know, having to actually move stuff around.

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Ikea's 2014 Catalog app lets you arrange virtual furniture in your living room via augmented reality (video)