Say what you will about Microsoft's ecosystem struggles, but no one can fault it for trying. In an effort to get more developers to give Windows Phone 8 more than a passing glance, the outfit has just launched a beta version of Windows Phone App Studio -- a web-based dev environment that's "designed to help anyone quickly bring an idea to life by applying text, web content, imagery, and design concepts to any one of a rich set of customizable templates." Moreover, Microsoft is now allowing any dev to unlock and register a single phone to use with up to two apps, and it's also offering a $19 "Summer Break" Dev Center registration offer for those looking to actually publish software to the store. Finally, a new "Click To Chat" support program is being instituted to help those who can't quite seem to overcome a programming hurdle. Take a look at the company's blog post for the full skinny.