Amazon now offering games and other software for download in the UK

For years, folks in the US have been able to purchase PC and Mac software from Amazon and minimize delivery time by downloading it immediately. The online retailer has now launched the same service in the UK, so from today, you can simply download software and games, including some free-to-play titles, right after checkout. You can also buy extra in-game content or currency straight from Amazon. Whatever you've purchased will be tied to your account, so you can re-download everything when you switch computers. You can also preorder software so it's ready to be pulled down as soon as it's released, and pick up codes that can be redeemed on other services, like Origin and Xbox Live. Hit the source link to browse the launch selection of downloadable games.

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Digital Downloads for Software and Video Games Now Available at Amazon.co.uk
More than 600 software and video game titles available immediately for PC and Mac download

www.amazon.co.uk/digitalgames
www.amazon.co.uk/softwaredownloads

Amazon EU S.à.r.l today announced the launch of digital downloads for software and video games at Amazon.co.uk, enabling customers to download blockbuster and classic video games and popular software from major publishers directly to their PC or Mac.

Customers can start downloading the product as soon as their purchase is completed - no more waiting for the package to arrive. Popular video gaming titles being made available for download from today include Tomb Raider, Far Cry 3, The Sims 3, Borderlands 2 and Mass Effect 3. In addition to traditional software and video games, customers will find a growing selection of popular free-to-play games such as Stronghold Kingdoms and Second Life at the Free-To-Play Store (www.amazon.co.uk/freetoplay). Customers can download free games as well as purchase in-game content, such as points, game objects or currency, and have them instantly accessible in-game. In addition to the extensive offering of video games, a broad range of software packages are being made available including Microsoft Office, Adobe Photoshop, anti-virus and security products from Norton and Kaspersky, business software from Sage and language learning software from Rosetta Stone.

"Customers buying software and video games who want their products quickly can now download these products straight to their computer with the click of a button." said Xavier Garambois, Vice-President, European Consumer Business at Amazon EU S.à.r.l. "Not only is this exciting for everyday purchases but for major upcoming releases, Amazon customers will be able to get their hands on products without waiting for them to arrive in the post."

Features of the new digital download stores at Amazon.co.uk include:
· Free storage and backup: all software and video game downloads are stored for free in the customer's own digital library (Your Games & Software Library), where they can review product keys and re-download their purchases at any time (subject to product licence limitations).

· Pre-orders: customers can place pre-orders on titles to be released in the future, ensuring the software or game is available for download immediately on its release date, guaranteed to be at the lowest price offered by Amazon between when they placed the order and when it is fulfilled.

· Competitive pricing and shopping convenience: digital download products are available at competitive prices with all the shopping convenience of Amazon, including extensive customer reviews, what other items customers buy, recommendations and top-class customer support.

· Product codes: customers can purchase online product codes and keys which can be redeemed on sites such as Origin, Xbox LIVE or Microsoft Office.com.

For more information about the new digital video games and software stores visit www.amazon.co.uk/digitalgames and www.amazon.co.uk/softwaredownloads

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Amazon now offering games and other software for download in the UK