How do we know that Philips will unveil a 65-inch 4K television at IFA on September 5th? Because that same, unannounced device has just won the European Ultra HD TV of 2013-14 award. The self-congratulatory press release mentions that the Ambilight XL-packing hardware will be offered at a "significantly lower" price point than current UHD sets, which generally retail for upwards of $7,000 for this sort of screen size. There's no word on how much cheaper this new unit will be, but we're hoping that Philips has updated its (slightly clunky) smart TV interface to complement the eye-watering resolution.
Two prestigious EISA awards for 2013 Philips TVs
The upcoming Philips 65PFL9708 receives the EISA EUROPEAN ULTRA HD TV 2013-2014 award
The Philips 50PFL5008 was named EUROPEAN GREEN TV 2013-2014
Amsterdam, 15th August, 2013 –TP Vision announces that two Philips TV models have been voted as winners of the renowned EISA award competition: the upcoming 65PFL9708 was honored as EUROPEAN ULTRA HD TV 2013-2014 and the Philips 50PFL5008 was named the EUROPEAN GREEN TV 2013-2014. EISA is the European Imaging and Sound Association (EISA), Europe's leading association for consumer electronics.
Upcoming Philips 65PFL9708: EUROPEAN ULTRA HD TV 2013-2014
The EISA Jury appointed the Philips 65PFL9708 as EUROPEAN ULTRA HD TV 2013-2014. The 165cm (65'') Philips UHD TV that will become available at a significantly lower price point than seen before for Ultra HD TVs, continues the Philips 9000 series' track record having received an EISA award ten years in a row now.
The EISA Jury said: "With Ultra HD content the Philips 65PFL9708 offers astonishing depth and clarity and its upscaling talents improve the quality of Blu-ray, DVD and direct broadcast sources. Passive 3D images on this 65-inch TV also look razor-sharp thanks to the screen's greater resolution. Other picture quality highlights include a robust edge LED system and superb brightness, contrast and motion performance, while Ambilight XL illumination makes the whole experience more immersive. "
"We see an increasing demand from both retail and consumers for top UHD TVs displaying crisp and sharp images from any source at an affordable price point. Therefore we incorporated all of our skills in picture quality to make our Philips UHD TV a good choice for a broad audience," said Maarten de Vries, CEO TP Vision.
More details on the award-winning Philips 65PFL9708 such as official price and availability will be announced during the IFA press conference September 5th.
Philips 50PFL5008: the EISA Green TV 2013-2014
Philips TVs were awarded the EISA Green Award for the fourth year in a row. Commenting on the award the Jury said: "In a market of ever-increasing screen sizes, Philips continues to maintain its standing as an environmentally friendly brand. The Philips 50PFL5008 carries on this ethos, outperforming the competition with reduced energy consumption and efficient use of environmentally relevant materials in its printed circuit boards. The Philips brand extends its winning streak by earning the EISA Green Award again this year. "
"These awards are an endorsement of our efforts to deliver innovative and sustainable TVs, featuring the renowned Philips picture quality," said Maarten de Vries, CEO TP Vision. "For TP Vision, sustainability is a clear competitive factor. We want to provide TVs that won't force consumers to choose between sustainability, performance and value. "
About TP Vision
TP Vision is a dedicated TV player in the world of visual digital entertainment. TP Vision concentrates on developing, manufacturing and marketing Philips branded TV sets in Europe, Russia, Middle East, Brazil, Argentina, Uruguay, Paraguay and selected countries in Asia-Pacific. We do this by combining our design expertise and innovative Philips TV heritage with the operational excellence, flexibility and speed of TPV Technology. With these combined strengths, we bring high-quality TV sets to the market: smart and easy to use with sophisticated styling i.e. new materials and slim design. We believe in creating products that offer a superior TV experience for consumers. With Philips TVs, TP Vision is a global leader in the hospitality market. Based in Amsterdam, the Netherlands, TP Vision is the exclusive brand licensee of Philips TV for the above listed countries. The TV Company is 70% owned by TPV and 30% by Royal Philips, headquartered in the Netherlands. TP Vision employs close to 3,100 people in several locations around the globe.