Instagram toughens brand guidelines to discourage lookalike services

Instagram toughens brand guidelines to discourage lookalike apps

Like many developers, Instagram defends itself against clone apps and other clear abuses of its image. However, the photo-focused social network is now cracking down on subtler variations of its branding. The company has updated its brand guidelines to forbid Instagram-compatible services from including "insta" or "gram" in their names; they also can't use modifications of Instagram's signature logo. These similar-looking offerings could be mistaken for officially endorsed products, according to Instagram. The firm isn't taking any offenses lightly, either. In a notice to Luxogram that was obtained by TechCrunch, Instagram asked for a response to its concerns within 48 hours, and required both logo and name changes within a "reasonable period." Given the abundance of third-party developers that lean on the Instagram name to lure customers, the tougher policy could spark some confusion as companies rebrand their services en masse.