Lime & Tonic brings its upscale concierge service to iPhone owners

There's no shortage of mobile concierge services, but even the wealthy may balk at paying steep fees (or buying exotic phones) solely for entertainment advice. Thankfully, Lime & Tonic has just brought its more accessible luxury recommendation engine to the iPhone. The mobile app automatically suggests up to two premium (and sometimes exclusive) activities per day based on far more refined criteria than a typical point-of-interest app. It can recommend only those posh restaurants that cook your steak rare, for example. More importantly, it's relatively cheap to try -- signing up is free and discounts are common. Lime & Tonic's service is currently limited to Amsterdam, Dubai, London, Melbourne, Prague, Rio de Janeiro and Sydney, although geography is likely no obstacle to the company's well-to-do customers. Besides, it could be the perfect showcase app for that future gold iPhone.

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Digital concierge Lime&Tonic announces London launch with new iPhone app & host of unmissable experiences

Sophisticated platform cuts out the noise to provide affluent users with personalised recommendations to help fill their social agendas with one-of-kind experiences

London, UK: 28th August 2013, 11am BST – Stuck for something to do in London and looking for something unique and special? Launched officially today for the iPhone is Lime&Tonic, a new app that helps to fill people's time by offering personalised recommendations for unforgettable dining experiences and activities at their fingertips which are totally unique. Available to download for free, Lime&Tonic is a digital concierge for people's social lives that cuts out the noise and provides tailored suggestions based on an individuals taste and preference.

Aimed at the more affluent person, Lime&Tonic works only with premium merchants such as Michelin restaurants or those of international 5-star hotel brands. This approach ensures the highest quality experience possible, highlighted by an average customer rating of 92% across seven cities including London, Dubai, Prague, Rio, Sydney, Amsterdam and Melbourne. 850 experiences are available globally and to date Lime&Tonic has delivered 71,000 customers to over 200 merchants.

Once downloaded and signed in, users are asked to fill in a personal profile where they can include any food requirements they may have and details about how they like their coffee made, their steak cooked and any favourite cocktails. Lime&Tonic's algorithm gets to work and tailors its recommendations accordingly, providing 1-2 recommendations per day of things to do helping to save users time. Lime&Tonic then uses the profile data to share with merchants to ensure the best possible experience.

The key features of the app include:

* Build a personal profile in minutes which includes allergies, dietary requirements, food & drinks preferences and more
* A slick interface to scroll through the different experiences on offer. Click on each for more details such as location, price & reviews
* Use the app's calendar to plan upcoming events
* Visually stunning with experience images to offer a sample of what's to come which can also be viewed on an interactive map
* Perfect travel companion by using your data to find you things to do when you land in any of Lime&Tonic's 7 cities. 10 cities by end of this year, and 20 by end of 2014

"We're very excited about launching our app in London and we really can't wait for people to start enjoying some of the experiences we have on offer," said CEO and co-founder, Stefan Cordiner. "The reason we believe Lime&Tonic is something totally new is the combination of our vetted and curated experiences combined with a data play on the personalisation side of things- with the goal to have you treated like a regular even if it's your first visit there. From our work in six other cities across the globe, this is something our users love."

"Our focus in purely on premium merchants that are able to offer quality experiences so we can ensure that if you're going to spend your limited free time with us, it will be good," continued Cordiner. "Lime&Tonic doesn't put pressure on merchants to offer discounts either. We focus on value-adds and off-menu experiences that can't be replicated anywhere. We truly believe Lime&Tonic will be a huge success in such a vibrant city like London where there is so much going on and you never really know what is going to be good. Think of us like having your very own social concierge at your finger tips"

The Lime&Tonic app is available to download for free from the App Store. The Android app is due later this year. For more information about Lime&Tonic, please visit www.limeandtonic.com.