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What will Microsoft's thunderous multi-billion dollar purchase of Nokia's mobile phone business mean for little ol' you and me? Time will tell, of course, but in the short term Steve Ballmer is promising something concrete: shorter brand names. Speaking on a conference call today, the Microsoft CEO seized on the Nokia's latest flagship phone as an example of the need for simpler, more unified marketing:

"We can probably do better for a consumer name than the "Nokia Lumia Windows Phone 1020," and yet, because of where both companies are, and the independent nature of the businesses, we haven't been able to shorten that name."

Now, "Surface Phone" certainly has a ring to it (and it'd be better than Windows Phone Pro Home Edition, in any case), so let's just hope Microsoft doesn't try to over-think things.

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