Nikon's comically compact Coolpix S02 features a 3x lens, 1080p video and boosted IQ for $180

Nikon's Coolpix S01 is adorable, and its successor, the S02, is too. The itsy-bitsy point-and-shoot is one of the smallest and lightest zoom-equipped cameras on the market, but it's hardly the most powerful. That's to be expected -- the Coolpix S02 will fit in the smallest of palms, and its $180 price tag is reasonable given the spec list. There's a 13.2-megapixel CMOS sensor (compared to a 10MP CCD on last year's model), a larger 2.7-inch touchscreen, 1080p video (up from 720p) and a 3x 30-90mm f/3.3-5.9 lens. Due to the cam's small size, there's no room for a removable battery or expandable storage, so you'll be limited to the internal cell and fixed 7.3GB for saving images and video clips. Expect the S02 to hit stores later this month in silver, white, pink and blue.

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THE NEW NIKON COOLPIX S02 IS THE ULTRA-CHIC ANSWER FOR CAPTURING AMAZING IMAGES

The Perfect Accessory: The COOLPIX S02 is Super Compact, Stylish and Simple to Use

MELVILLE, N.Y. (September 5, 2013) – Today, Nikon Inc. introduced the tiny COOLPIX S02, a stylish, super-compact camera that proves great image quality can come in small packages. The new COOLPIX camera is ideal for those who seek easy-to-use features and speedy performance whether on-the-go or out on the town with friends. The S02 is a stylish, hip and inexpensive ultra-mini compact camera, and a great gift for the trendy individual.

The new COOLPIX S02 features an easy-navigable home screen and user interface with shortcut menus for quick operation, making it simple to acquire share-worthy images with incredible detail and sharpness. The S02 strikes a balance between style and size, making it a must-have accessory to have on hand at all times.

"The new COOLPIX S02 is Nikon's latest super sleek offering to give consumers a simple way to achieve exceptional image quality with stylish flair," said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc. "The COOLPIX S02 is user-friendly, making it great for capturing memorable moments in an instant with ease."The COOLPIX S02's ultra-compact design houses a 13.2-megapixel CMOS sensor to help users capture amazing image quality and Full HD 1080p video, even in challenging lighting conditions. The 3x zoom NIKKOR lens of the S02 helps produce truly exceptional images that only a camera with a zoom lens can help capture. Though astoundingly small, the S02 is easy to operate thanks to a highly responsive 2.7-inch touch screen, letting the user focus on capturing every precious moment.

In addition to its fashionable, compact design, the COOLPIX S02 also includes user-friendly features like Scene Auto Selector Mode which helps the user effortlessly capture high quality images. To help the user capture images in almost any scenario or lighting condition with ease and confidence, the ideal scene mode is automatically chosen based on the distinctive shooting situation (portrait, landscape, night portrait, night landscape, close-up and backlighting). The COOLPIX S02 also includes a hand-held night scene mode for improved low-light shots and backlit scene HDR for improved picture quality even in brightly lit situations. Additionally, a group of special effects can be used to give images a new fun, creative twist, including Mirror, Sepia, High Contrast Monochrome, High Key and Low Key.

Price and Availability

The Nikon COOLPIX S02 will be available in September 2013 for a suggested retail price (SRP) of $179.95* in a variety of trendy colors including silver, white, pink and blue. For more information about this COOLPIX camera and other Nikon products, please visit www.nikonusa.com.

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Nikon's comically compact Coolpix S02 features a 3x lens, 1080p video and boosted image quality for $180