Apple had two phones and the final iteration of its mobile OS to show off, so it'd be forgiven for letting smaller news slip through the cracks -- especially when it's the termination of an older service. It looks like not many people were in need of Cupertino's Cards app, which launched alongside the iPhone 4S back in October 2011. In case you forgot, iPhone (or iPad) users could send an ole-fashioned greeting card through the app interface which would then be sent via snail mail. Apple's official support page confirms that the service is being shuttered, but reminds us that it still has a Hallmark alternative and that we can make "beautiful letterpress cards customized with your photos and text using iPhoto on your Mac." At $2.99 per greeting in the US (or $4.99 to send it globally) the service wasn't cheap, so perhaps you'd already resorted to sending your photos and greetings digitally (and for free) on iMessage -- Apple publicly launched its messenger app at the very same event.