Developer Hammerhead Navigation thinks it has the solution to safer cycling: LEDs. It created a bike-mounted tool that does everything with its flashing diodes: turn-by-turn navigation, suggests crowd sourced-paths (via Strava and MapMyRide) and will even point you to the nearest Citibike exchange. The unit pairs with your iPhone or Android's GPS to help find invisible bike trails through your city, and supposedly it can function without a data connection -- perfect if you're a desert cyclist. A $75 pledge ($70 if you act fast) will get you one gizmo, or a $140 promise will get you two. You like to spoil your riding buddy now and again, don't you?
Hammerhead NavigationSee all photos
Hammerhead increases viability of daily city commuting by introducing an intelligent device with bright LEDs to indicate where and when to turn
First company working with the latest crowd-funding platform, Dragon Innovation, for more viable support platform
NEW YORK (September 12, 2013) – Hammerhead Navigation has created a unique system for commuters to navigate streets and trails with ease. The Hammerhead is a compact, portable device that affixes to handlebars and conveniently guides your ride with an LED light array. The LEDs provide turn-by-turn directions, including when you've ultimately reached your destination. With the new Hammerhead, consumers can download the iPhone® or Android® app, and receive crowd sourced route suggestions based on their preferences. Once a route is selected, the app communicates via Bluetooth Smart, allowing the phone to remain safely stashed away with its screen turned off. Hammerhead supports the movement for "greener" transportation, and encourages a more viable urban biking community.
Hammerhead is unlike anything currently on the market with its form and function. As the first crowd sourced navigation solution for bike routes, Hammerhead seeks to guide bikers onto safe and desirable bike paths all around the country. Similar to other popular social sharing apps such as Waze, Hammerhead showcases the best bike routes in a user's area. For the first time, users can immediately send routes to others. Hammerhead will also bring real-time feedback to competition on popular apps like Strava and MapMyRide, showing riders how they are doing as their segment unfolds. It will showcase speed relative to competitors speed at any given point in the segment.
Hammerhead is the first device built to work seamlessly with major bike share companies, Bixi and B-Cycle – the companies that offer public bikes for New York's Citibike and other major cities like San Francisco and Boston. When utilizing the "sharing clip," which quickly removes and affixes to handlebars, Hammerhead notifies time that is left on a rental bike, or navigates to the next rental docking station.
Hammerhead doubles as a bike light for night visibility, incorporating a bright headlight and two side lights. It is packaged with a universal handlebar mount and can achieve approximately 15 hours of navigation use. The efficient hammerhead app will allow approximately 6 hours of smartphone use.
"We think there is a huge gap in the biking market, in which we can not only promote safer, more frequent bike riding, but also leverage existing smartphone hardware rather than duplicating it as is done by standalone GPS units," says Hammerhead Founder and CEO Piet Morgan. "Hammerhead offers users a simple, safe and efficient means of navigating." "We are bikers ourselves, and aim to bring the power of real-time social navigation to biking, all in an affordable and simple package."
Hammerhead is now live on one of the newest additions to the crowd-funding platforms, Dragon Innovation. Dragon Innovation is a venture backed outlet that ensures hardware projects are poised to execute before funding. Unlike similar platforms, Dragon Innovation will work directly with its first cohort of companies before, during and after the funding campaigns.
"This new endeavor with Dragon Innovation is another game changer," says Morgan. "As one of the first companies to collaborate with this new funding platform, we feel a great sense of confidence that we will successfully bring such an intriguing and promising device as the Hammerhead to the market to simplify anyone's ride."
The new Hammerhead is now live at www.dragoninnovation.com. With 30 days remaining, Hammerhead is seeking $145,000 to bring this to market.