Rockstar

Ahead of next week's GTA Online launch, developer Rockstar Games took to its blog to outline what to expect come October 1st. The post goes to great lengths to establish that the entire experience is free -- unless you want to buy in-game currency with real money -- and incredibly you-centric. Feedback you provide by emailing or posting on the official forums will help shape the game. Where you spend your time and what you end up doing (Sports! Heists! Chaos!) in San Andreas will affect the direction the developers take with future content and how they tune the overall experience. However, while the entry answers a few questions it also creates some new ones. Specifically, we're curious about the company's use of "roll out" to describe GTA:O's release. An incremental approach is probably best considering the game's current server strains, but we're sure that's not what its some 16.5 million players will want to hear.