Amazon added AirPlay support to its Instant Video (US) and Lovefilm (Europe, iPad only) apps for iOS devices in September, and now it's pushed simultaneous updates to make it better. Both apps now support multitasking (the Instant Video app notes iOS 6+ is required, with AirPlay Mirroring disabled). That should make streaming to Apple TV boxes even easier, although Amazon's lack of a generic app for Android and/or Chromecast support from the Kindle continues to disappoint.

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Amazon's Instant Video apps for iOS improve AirPlay support, let users multitask