The holidays are still a ways off, but the wait is (soon to be) over. The seven-inch version of Amazon's Kindle Fire HDX just started shipping. With a starting price of $229, the slate brings a new version of Fire OS (the update formerly known as "Mojito"), a lovely 323 ppi display and, of course, some on-screen customer support in the form of MayDay. That'll help with the inevitable troubleshooting for those friends and family members who can turn the thing on, but can't figure out much else. We reviewed (and really liked) the latest addition to the Fire family earlier this month. Video evidence of that can be found after the break, just above an extremely enthusiastic press release.

Amazon Kindle Fire HDX review (7-inch, WiFi)

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Kindle Fire HDX Ships Today

mazon.com today announced that the new 7" Kindle Fire HDX is now shipping. Fire HDX combines groundbreaking hardware, the latest version of Fire OS 3.0 "Mojito," and exclusive new features and services like X-Ray for Music, Prime Instant Video downloads, and the revolutionary new Mayday button. Order now at www.amazon.com/firehdx.

"As it is, the Kindle Fire HDX is a lightweight, sharp-screened, superfast pleasure"

"With a beautiful 323 ppi perfect-color HDX display, 3x the processing power, 2x the memory, 4x the graphics performance, and Fire OS 3.0, we think customers are going to love the new Kindle Fire HDX," said Peter Larsen, Vice President, Amazon Kindle. "We can't wait to get this tablet into our customers' hands."

The new Kindle Fire HDX features a stunning exclusive HDX display, a quad-core 2.2 GHz processor, and 2x more memory, as well as all of the exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the Mayday button. The Mayday button revolutionizes on-device tech support-simply tap the Mayday button in Quick Settings, and an Amazon expert will appear on your Fire HDX and can co-pilot you through any feature by drawing on your screen, walking you through how to do something yourself, or doing it for you-whatever works best. 15 seconds or less is the Mayday response time goal. Mayday is available 24x7, 365 days a year, and it's free

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PSA: Amazon's 7-inch Kindle Fire HDX now shipping