Pebble CEO Eric Migicovsky were focused on software, not hardware right now video

"We future-proofed Pebble quite a bit," says Eric Migicovsky. "We put a lot of tech into Pebble because we knew that the watch we shipped to Kickstarter backers [was] what people were going to judge us on." The hardware startup's CEO is in New York for a few days, hitting the Big Apple after a recent appearance at an MIT hackathon, a chance to interact directly with the developer community his company holds so dear. After a tremendously successful crowdfunding campaign and subsequent product launch, Migicovsky's focus has shifted from hardware to user experience -- a job that means fixing bugs and helping to bring the next killer app to the wearable platform.

"What we're focused on right now is software," explains the soft-spoken exec. "We know that there are hundreds of thousands of Pebbles out there. We had our Kickstarter backers, who were the first to support us. Our job now, almost exclusively as a company, is to move the software forward. Pebble has the really cool ability to update the firmware over the air. It gets better as we publish more software updates. There's been some gaps, we've moved quickly and broken some things, but we're working to make sure that the moment you open up a Pebble box, it's making your life better in tiny ways."

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Pebble's Migicovsky: we're focused on software, not hardware right now (video)