Pebble's iPhone app with iOS 7 notification support is available for download now

It's a big day for Pebble-sporting iOS 7 users. The smartwatch's latest iPhone and iPod app update brings a heck of a lot more functionality than the previous iteration, thanks in no small part to the mobile operating system's expanded Notification Center. After installing Pebble version 1.3 on your handset, the app will begin pushing updates from Google Maps, Twitter, Facebook, Instagram, Foursquare, Google+ and a variety of other services directly to your watch.

Pebble CEO Eric Migicovsky detailed the refresh over the weekend at Engadget Expand, explaining that the new version uses power-efficient Bluetooth LE for all notifications, so battery life shouldn't be an issue despite the potentially huge number of additional pings the wearable will receive when paired with iOS. As for delivering similar support on Android? Migicovsky says that iOS is the company's priority for now, and while the third-party Pebble Notifier solution will help tide those users over for a while, an Android equivalent may be in the works.

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Pebble's iPhone app with iOS 7 notification support is available for download now