Pinterest's APIs let developers embed and search for pins directly on their websites

A lot of people use Pinterest to keep track of stuff they'd like to buy, places they want to go and food they want to eat, but there's always been separation between Pinterest and the actual sources of those desires -- you only had the option to click a Pinterest button on a site to pin the content in question to your board of choice. No longer.

Pinterest has taken another step to strengthen its partnerships with third-party websites with the release of its APIs today. The tools allow web developers to embed recent, trending and most-clicked pins (that update regularly according to what folks are pinning), and even implement a Pinterest search surface that surfaces pins of items from your domain surface custom search results on their pages, too. Folks will also now be able to pin stuff directly from websites, so as to not interrupt the retail experience with a detour to Pinterest proper. To illustrate these newly bestowed powers, Pinterest has partnered up with a slew of well-known sites, including Zappos, Target, Walmart, BuzzFeed, and Better Homes And Garden -- and if you'd like the full list and further description of how to use the new APIs, hit the source below.

Update: Our earlier version of this story mistakenly indicated that the new APIs enabled searching Pinterest on third party sites. In fact, the APIs only allow devs to create a custom keyword search and embed those search results on a webpage.