All that turmoil deciding whose next-gen colors you were going to wear might have come down to one thing: which one has the launch titles, or exclusives you want. Imagine, then, that the very thing that won you over, came back to bite you. For early adopting Xbox One fans in the UK, that's exactly what's happening. Dead Rising 3, Forza Motorsport 5 and Ryse are all listed on Xbox Live for a fiver more than they cost at launch (£49.99, up from £44.99). At time of writing, it's not all titles that will see you short of a deep sea diver, but Microsoft has confirmed to VG247 that pricing for "select digital content" has changed since launch, gently reminding us that price and promotions can vary by region. Evidently so.