Starting February 28th, all AT&T Mobile Share and Mobile Share Value users will be able to send text picture and video messages internationally for free. However, there's a not-so ulterior motive behind the announcement (one that's referenced in AT&T's own release), as in comparison "other messaging services or applications will incur cellular data charges," pointing a vague finger at the likes of Hangouts, WhatsApp, Viber, LINE and, well, all the other ones we've forgotten. The full service will be compatible with around 120 countries, while text messages can be sent to over 190 different locales.

Alongside it, AT&T's got another offer for anyone with a global circle of friends, announcing a new international calling plan, World Connect ValueSM. It might not roll off the tongue, but will offer a-cent-per-minute calls to over 35 countries, including neighboring Canada and Mexico. The plan will be on offer to any post-paid AT&T customer, but you'll have to stump up $5 for it when it launches this Friday.