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Smartwatches don't have to be ugly and this concept is proof

It's safe to say that in 2014, we're not short of smartwatches. But how many do you actually want to wear? That's a question that manufacturers are finally starting to ask themselves. It's also a question that Creoir -- who designs products for brands like Nokia and Jolla -- is trying to answer with its Ibis concept (shown above). Unlike most smartwatches, the Ibis was designed as a watch first. The elegant, metal design resembles a timepiece you would expect to see in a jewelry store. The "smart" part was conceived with the intention of supporting, not overwhelming the device's primary function. Essentially, the clock part is a regular watch face, while a small display sits beneath, ready to serve up notifications, calendar entries or let you answer and reject calls.

While the hardware we saw was a prototype, we were also shown the user interface on a separate demonstration device. The UI has been skinned to complement the watch's design language, and runs on a pruned back version of Android. A working device would also include WiFi, Bluetooth 4.0, an accelerometer and USB connectivity. While the Ibis is very much a concept for now, Creoir has built products -- including smartwatches -- for a number of household names, including other watch-makers such as Suunto. So, while it might not be finding its way to your wrist any time soon, there's a very good chance a version, or "inspired-by" design will at some point.

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Creoir Ibis smartwatch